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Director of Sales and MarketingHoliday Inn North BeachVirginia Beach, VA
A property of: Coastal Hospitality
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Job Description

 

  

Director of Sales and Marketing

One of the most important decisions you will ever make is where to bring your special talent. The Coastal Hospitality leader possesses a natural talent for service and is invigorated about the art and profession of being in service to others. If this speaks to you, Coastal Hospitality may be the perfect place to grow your career.

We are currently seeking an experienced hospitality Director of Sales and Marketing to round out our outstanding team of sales professionals at our beautiful Holiday Inn North Beach.  This position will report to the General Manager.

  

What You Will Bring To This Role:

The Director of Sales and Marketing’s primary responsibility is for Group Sales team oversight and achievement of budget at the Holiday Inn & Suites North Beach, Holiday Inn Oceanside, Holiday Inn Express Virginia Beach, and Holiday Inn Express Nags Head. Additionally, the Director of Sales and Marketing, in collaboration with the General Manager, is responsible for coordination of property Marketing, Social Media and online representation. 


How You'll Be Rewarded:

A chance to learn something new every day in a fun, friendly work environment!

Health Benefits; Medical, Dental and Vision

Paid Time Off

Employee Assistance Program

Company Paid Short Term Disability, Life Insurance and Accidental Death

Affordable and Optional Long Term Disability and Supplemental Life Insurance

Company Matched 401K

Health Care Flexible Spending Account

Dependent Care Flexible Spending Account

Health Savings Account

Legal Resources

Associate Travel Discounts per Brand Guidelines

EOE M/F/Vet/Disabled

Job Requirements

Minimum Qualifications:

•At least 6 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 5 years of hotel sales experience.

•Supervisory experience required.

  

Some of Your Responsibilities Would Be:

Sales

· Responsible for planning and implementing sales efforts for all short and long range goals to achieve budgeted rate and occupancy at all assigned properties

· Weekly participation on Revenue Management calls

· Proactive solicitation of new business to achieve own and team revenue goals

· Ensure team members are soliciting group business within each designated market segment via phone prospecting, outside sales calls to achieve specified goals.

· Approach all encounters with guests and associates in an attentive, friendly and service-oriented manner.

· Supervise, administer and ensure timely completion of all activities of the Sales Department.

· Develop a full working knowledge of the operations of the hotel (s), including Food and Beverage, Guest Services, Revenue and Reservations.

· Develop a complete knowledge of company sales policies and SOP’s and ensure knowledge of and adherence to those policies by the sales team.

· Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.

· Operate the Sales Department within established sales expense budget.

· Coordinate group, transient and Catering business bookings within Selective Sell Guidelines and budget parameters.

· Maintain and participate in an active sales solicitation programs.

· Monitor production of all top accounts and evaluate trends within your market and ensure that the Sales Team is held accountable for those accounts within their respective markets.

· Administer training in the Sales and/or Catering departments, according to Coastal Hospitality and Brand standards.

· Develop quarterly Action Plans and review with the Sales and Catering Team to ensure that objectives and deadlines are met.

· Utilize established Rate guidelines and conduct a Business Review meeting for deviations from prescribed pricing.

· Be familiar with all sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenues.

· Conduct all Sales and Catering Team Performance Appraisals

· Motivate, coach, counsel and discipline all Sales and Catering department personnel as needed.

· Develop and execute strategies to increase share from competitors when the hotel revenue penetration goals are not being met. 

· Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) logging activities, generating reports, entering business, blocking space and building accounts.

· Ensure that Sales Managers are planning and executing sales trips as outlined in the Sales budget, including pre-planning, setting appointments and executing sales calls.

· Coordinate the preparation of complete, accurate and timely end-of-month reports.

· Coordinate preparation of the annual Group Sales and Catering revenue budget.

· In conjunction with General Manager, prepare annual Business Plan.

· Complete monthly Group rooms and Catering revenue reforecast for the current and upcoming months and assist in ensuring accuracy within 5% margin of error.

· Develop networking opportunities through active participation in community and professional associations, activities and events. Travel may be required.

Marketing

· Establish annual marketing plans and initiatives

· Monitor and maintain accurate property representation on all websites; Brand, Vanity, OTA’s and aggregators

· Utilizing established outside digital agency, maintain a cadence for relevant Social Media presence

· Execute marketing initiatives established in the annual budget 

· Develop and execute strategies to increase share from competitors when the hotel revenue penetration goals are not being met

· Perform other duties as requested from management.

  

Minimum Qualifications:

• At least 6 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 5 years of hotel sales experience.

• Supervisory experience required.

Required Characteristics:

· Highly developed computer skills.

· Well organized and detail-oriented.

· Ability to work independently and with diverse groups of individuals.

· Display initiative, perseverance and analytical skills.

· Highly developed communication skills.

· Professional and ethical in all situations.

· Excellent customer service skills.

· Quick learner with strong work ethic.

· Team player and ability to get along with others.

· Exemplary written and verbal communication skills. 

How You'll Be Rewarded:

A chance to learn something new every day in a fun, friendly work environment!

Health Benefits; Medical, Dental and Vision

Paid Time Off

Employee Assistance Program

Company Paid Short Term Disability, Life Insurance and Accidental Death

Affordable and Optional Long Term Disability and Supplemental Life Insurance

Company Matched 401K

Health Care Flexible Spending Account

Dependent Care Flexible Spending Account

Health Savings Account

Legal Resources

Associate Travel Discounts per Brand Guidelines

EOE M/F/Vet/Disabled

Job Details

Senior level
Full-time

About this location

class:
Midscale
room Count:
51-100
location Type:
Suburban

Values

Accountability
Passion
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Holiday Inn North Beach
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Address3900 Atlantic Avenue, Virginia Beach, VA, 23451 View map

People (3)

Micki KnottVice President, Human ResourcesAfter co-founding the first healing arts spa over 20 years ago in Nashville, TN, with the goal of helping educate people about holistic health principles including psychological, physical, social and spiritual. Micki attended Vanderbilt’s Owen School of Executive Management, graduating with an MBA in Human and Organizational Development. She pursued an entrepreneurial path in human resources and organizational development by establishing her own consulting firm until joining Starwood Hotels and Resorts as Director of Human Resources, opening a newly built 504-room, union hotel in California. With a passion for all aspects of hospitality human resources executive leadership, she has brought value to a variety of branded and boutique hospitality organizations such as luxury hotels and resorts, The Greenbrier Resort and Spa, Marriott Hotels and Resort and historic Providence Biltmore. As a respected contributor within these organizations, her expertise in the development of branded employment and service cultures, along with functional HR design and implementation, has driven results and supported key organizational goals while cultivating valuable professional relationships. Micki joined Coastal Hospitality Associates in 2016 as Vice President of Human Resources. An intuitive leader with proven ability to develop high performing teams, accommodate enterprise growth and align employee strengths with business requirements, Micki is a strategic business partner and advisor to senior operating management.
Sue RandVice President of AccountingSue Rand joined Coastal in July 2014, bringing a wealth of accounting and financial knowledge to the company. Sue previously worked with Crestline Hotels & Resorts as a Centralized Controller, where her role included regional oversight, planning, development and support activities for multiple properties spanning different brands and ownership groups. Prior to her role as a centralized controller, Sue was a Director of Finance for the Crowne Plaza Hotel & Conference Center and Radisson Hotel & Conference Center. Her exposure to all levels of hotel accounting, as well as her deep knowledge of accounting systems, make her a valuable member of the Coastal team. Sue’s responsibilities at Coastal include overseeing all aspects of company accounting processes, managing hotel and corporate accounting team members, and providing in-depth analysis on cash flow and other relevant financials. She will also focus on further strengthening hotel managers financial knowledge, and developing a more user-friendly and streamlined accounting process. Sue earned her Bachelor of Science in Accounting from the University of Vermont.
Jack H. ZimmermanSenior Vice President, OperationsJack H. Zimmerman brings 35 years of successful, hands-on experience to Coastal Hospitality Associates. Jack previously served as the Senior Director of Asset Management for a very large national firm, where he provided direction to the management of a portfolio of hotels and resorts representing leading brands such as Marriott, Intercontinental, Starwood, Hilton, and Choice hotels. Jack is responsible for Coastal’s portfolio of full and limited service hotels, including P&L accountability, guest service excellence, property performance, including brand relations, and providing strategic direction and leadership to the general managers and their respective hotel management teams. Jack has particular experience with new openings and renovations, serving as the opening General Manager for sixteen hotels, and having been involved in over fifty branded renovations. Jack earned his Associates Degree in Applied Science/Business Management from Niagara University. He received his CHA certification from the American Hotel and Lodging Association’s Educational Institute in 1999.
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