The area director of sales  and marketing is responsible for supporting  the growth and development of the sales team, at catch of the hotels in his/her area on, in all sales related activities including direct sales efforts, follow-up and proper sales administration. He/She is also responsible for focusing the hotel on growing existing account and on generating new Business to maximized revenue and profits and to improve each Hotel performance in the Market Place.  Identify talent and develop sales people to increase bench Collection, Utilization of the national Sales office, and Joint sales calls,